Every financial success starts with a game plan.

The Playboook

Financial strategies especially for Alabama’s athletes and business owners.

Portrait of Jessica McDonald, financial planner in Birmingham AL, smiling outdoors in a local park

Jessica McDonald, CFP® & SE-AWMA®

As a Certified Financial Planner professional and a Sports and Entertainment Accredited Wealth Management Advisor, I've devoted my life to mastering the art of financial planning. Whether you're an athlete looking to capitalize on a lucrative sponsorship deal or a business owner preparing for a comfortable retirement, I've got you covered.

Previous financial articles for athletes and business owners.

Jessica McDonald Jessica McDonald

Signing Day Money: How Young Athletes Should Start Investing (And What Parents Need to Know)

Signing day is a milestone — and often a moment that looks like a payday. Treat signing‑day money as seed capital for a legacy, not a lifestyle. College is a temporary platform to grow income for the next chapter of life, so the smartest first moves are protective, practical, and deliberate. If you want a simple, safe plan, book a consultation and we’ll map the next steps together.

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✓ manage your finances,
✓ build a plan for greater wealth, and
✓ reduce your financial stress.

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